At a recent forum focused on the current and future development of bilateral tourism between China and the United States, Fred Dixon, President and CEO of New York City Tourism and Convention Company, emphasized the significant changes of the past year. Dixon pointed out that Chinese tourists are increasingly inclined towards more immersive experiences, choosing fewer destinations and longer stays.

Dixon said he also noticed an increase in the experience of Chinese tourists, who are "younger" and "more educated".

Dixon said, "All we see is huge opportunities, and we look forward to China returning to its pre pandemic state.

He said that travel agencies in the United States have seen the power of China's Golden Week and holidays, and are working hard to shift some demand to New York's off-season of the year, launching programs such as Broadway Week.

Dixon said that a total of 386000 Chinese tourists visited New York City last year, about 35% of the pre pandemic level in 2019, when the city received 1.1 million Chinese tourists.

This year, he expects over 800000 Chinese tourists to visit the Big Apple.

Dixon said, "We are delighted to have more extensive contact with our Chinese colleagues.

At the 14th China US Tourism Leaders Summit recently held in Xi'an, Shaanxi Province, northwest China, tourism officials and participants gathered to discuss the potential between China and the United States.

About 400 industry representatives participated in this event to promote bilateral tourism cooperation and cultural exchanges between the world's two largest economies.

They unanimously agree that in the past few years, the global pandemic has had a significant impact on the tourism industry. But in the past year, due to the joint efforts of government agencies and businesses around the world, the global tourism industry is rapidly recovering and developing.

According to our latest forecast, we expect China's visits to the United States to increase by 150% from 2023 to 2025. On May 22, at a summit jointly hosted by the Chinese Ministry of Culture and Tourism, the Shaanxi Provincial Government, the US Department of Commerce, and the destination marketing organization Brand USA, Grant Harris, Assistant Secretary for Industry and Analytics at the US Department of Commerce, said, "This is 4.7 times faster than the total number of people traveling to the United States during this period.

American tourism companies have expressed their expectation for Chinese tourists to fully return home.

Elliott Ferguson, President and CEO of Destination DC, the official destination marketing organization in Washington D.C., stated that he and his colleagues in many American cities recognize that among the countries of origin for inbound tourists, those from China consume the most and stay the longest.

He said, "We are always interested in dialogue and opportunities to see more Chinese tourists.

Washington D.C. has developed a plan to communicate with hotels, restaurants, and all service providers in the city to understand the cultural differences and expectations of Chinese tourists.

Ferguson said, "Simple and easy things like slippers in the bedroom or tea sets in the room can make a big difference and make you feel at home.