Chinese technology companies are utilizing their cutting-edge cloud computing and artificial intelligence tools to enhance the live streaming experience and athlete performance at the ongoing 2024 Paris Olympics. Experts say this move demonstrates China's growing technological strength and independent innovation capabilities.
Experts added that the participation of Chinese companies in this famous sports event not only completely changed the audience's perception of the competition, but also helped to enhance their international visibility and influence, while improving their competitiveness on the global stage.
More than two-thirds of the live broadcast signals are spread through the cloud broadcasting service of Chinese technology giant Alibaba Group.
As a global partner of the Paris Olympics, Alibaba's cloud computing division, Alibaba Cloud, and Olympic Broadcasting Services have jointly launched OBS Cloud 3.0 to help media access images and videos of the Olympics.
The Olympic Broadcasting Service is a subsidiary of the International Olympic Committee, responsible for overseeing the distribution of event coverage.
With the help of Alibaba Cloud's global cloud infrastructure, a total of 11000 hours of Olympic content will be distributed to over 200 countries and regions, covering billions of viewers worldwide.
Alibaba Cloud stated in a statement that cloud computing has replaced satellite broadcasting launched during the 1964 Tokyo Olympics for the first time in Olympic history, becoming the primary method of remote distribution to media rights holders.
Industry insiders say that due to its low latency and high resilience, content transmitted through cloud platforms is superior to other distribution methods in terms of scalability, flexibility, and cost, while also improving the stability and flexibility of the world's largest sports event broadcasting.
Alibaba Cloud is also providing a multi camera playback system that supports artificial intelligence at the Paris Olympics. These systems have been deployed in 14 venues, covering 21 sports and disciplines such as badminton, athletics, basketball, beach volleyball, and table tennis. These systems provide slow motion replay of athlete performances, transforming real-time footage into precise 3D models to provide a more immersive experience for global audiences, and allowing sports fans to access detailed information for deeper analysis of such performances.
Chinese artificial intelligence company SenseTime is collaborating with the Chinese basketball team to provide AI driven sports data analysis and match strategy recommendations.
The company's artificial intelligence platform can analyze the real-time movement status and basketball trajectory of each athlete, and provide real-time feedback to the coaching staff by constructing 3D models and utilizing 3D motion capture algorithms to improve the training efficiency and game performance of athletes.
Chinese technology company Baidu is providing an artificial intelligence assisted training system for the Chinese diving team, based on its ChatGPT like product and large language model Ernie Bot. According to Baidu, it can understand complex instructions from coaches, record athletes' diving postures and movements, and rate their real-time movements, providing accurate quantitative evaluation and scientific guidance for training and competition.
Hong Yong, Associate Researcher at the E-commerce Research Institute of the China Academy of International Trade and Economic Cooperation, stated that the enthusiasm of Chinese companies for world-class sports events highlights their commitment to globalization and their continuously improving international competitiveness in the high-tech field.